A Few Tips for Businesses
Making things just that little bit better
The Peter Principal – Are Your Managers Competent?
What is the Peter Principal? The Peter Principal is an old concept defined by Dr. Laurence J. Peter and Raymond Hull in their 1969 book. Despite being published over 40 years ago, it’s a book that will probably never date. It’s worth reading as it is very...
Ethical Business in India
Understanding the significance of cultural, economic, regulatory and ecological issues while establishing a business in a foreign country is of the utmost importance. The business culture of India is a reflection of the various norms and standards followed by...
Training Employees In Ethical Behaviors
Promoting ethical behavior in the workplace is important, because it has a huge impact on the image of the company. An organization is represented by its people, and their actions will definitely reflect on the company. Employees must know how to make the right...
Good Leaders Tell Stories
How do you get excited toddlers to calm down before bed? You tell them a story. How do you teach first-graders how to share, how to treat others respectfully and how to be tolerant of differences? You tell them stories. How do you help middle school students...
Green Business Metrics
When it comes to business nowadays, greener is better, but the color has nothing to do with money. Green businesses are those that follow a clearly defined set of rules, or metrics, to make their enterprise “green”, or environmentally friendly. These can be as simple...
When Advertising Meets Crazy
Do something mad or daring and you might get sponsored There are more and more companies using alternative ways to advertise their products by jumping on the bandwagon of what I can only call "crazy mad people who doing amazing things or stunts that are not for the...
Does Forum Marketing Still Work?
Ask any quality ethical SEO company and they will still say that forum marketing still has an important role to play on your overall SEO and marketing strategy. This is particularly relevant if you area member of a quality forum that is in your niche and that is going...
Super Energy Saving Ideas to Minimise Your Business Energy Costs in 2018
Managing a business requires that you’re equally enterprising, know how to minimize costs and maximise profits without compromising on standards. But as easy as that may sound, running a business is not an easy task as you’ll have factor various costs...
The Business Etiquette of a Conference Call
Times are changing in the business world but you can still only be in one place at a time. What is changing is the state of business technology that has grown to allow brands to be more productive than ever. Businesses can meet virtually through conference calls but...
How to Write Advertorials that Really Work
Since the 1940s, advertorials have been quite commonplace in magazines. They can be informative, enticing, and could turn visitors into buyers. Instead of an outright advertisement for a specific brand or item, advertorials seem more like informative...