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Seo Search Engine Optimization The White Hat Ethical Way

SEO White Hat Search Engine Optimization is an important part of your online business marketing and presence. Read lots of posts and tips on seo here

Business Branding and Outsourcing SEO for Backlinks. Think Twice!

its important to be aware of cheap link building services as they will ruin your business branding

I find it almost unbelievable that professional businesses would outsource their SEO to companies that use spam techniques for commenting throughout the web. But THEY DO! There are far better ways to build your business branding as well as getting some quality and valuable back-links, like having a real author bio and guest … [Read more...]

Google Panda and Penguin Updates: The Search Giant still values Quality Paid Directories.

What makes a quality paid directory still valuable in your SEO and marketing campaigns? A quality paid directory is usually human edited and uses editorial discretion being quite choosy about the businesses that advertise in them. As you may (or may not) already know Pledging for Change hosts an ethical business directory with a … [Read more...]

SEO Copywriting: Invasion of Privacy or Exciting Development?

a good webpage will be keyword optimized by SEO copywriters who have done their research

The sheer amount of information that is available at the simple click of a mouse or tap of a key is overwhelmingly difficult to comprehend. Although online databases of information have opened up avenues to social networking and knowledge expansion to individuals all over the globe, it comes at the cost of parting with a portion of … [Read more...]

Twitter Updated It’s Logo Policies – What’s Changed?

latest twitter logo and the meaning behind it all

Over the past few years, you've probably seen a variety of Twitter logos, but the company hopes to change that. In fact, the company has created several restrictions on how their new logo is to be used. What is the new logo and what new policies does Twitter have in place? More importantly, who does this affect? Let's take a closer look … [Read more...]

5 Easy Ways to Check Your Google Rankings Outside of Google

lots of free tools on the web for website ranking checks

After putting a lot of effort into your website and search engine optimization, you want to be able to quickly and efficiently check your rankings for a variety of different search terms. Knowing and understand your search engine rankings is crucial towards targeting valuable terms for your website. Google is the grand daddy of all … [Read more...]

How To Understand Google’s Penguin Update

in a tight spot with google penguin update

Never before has quality content been more important on the Web than now. With Google's advancements in algorithms and the latest Penguin Update, many site owners and bloggers have the unfortunate question of asking: "What does this mean for my website's ranking?" Well, the good news is that it helps greatly, especially for those sites … [Read more...]

6 Steps to Ready Your Site for Google’s Over Optimization Penalty

too much seo on a web page can seriously harm your site

Keeping tabs on all of Google’s algorithm updates and penalties can feel like a full-time job, and for some people –namely SEOs – it’s exactly that. Of course, not all of us are professional search engine optimizers and we don’t necessarily know everything that’s going on behind the scenes at Google. But when it comes to the … [Read more...]

Comment Spam And External Links Can Damage Your site

lots of blogs have the same comment spam

Well it looks like I am going to be here all evening talking about.... how comment spam and those ever so dodgy back-links to dodgy sites or bad neighbourhoods as they call them, will damage your website.   Irrespective of whether your site is a dofollow site or a no-follow site you've seen these comments in droves every day I … [Read more...]

How to Build Trust with Landing Page Optimization

If you optimize your landing page smartly, you might not just win a few conversions, you may also win the trust of the user which leads to long term relationships with your brand. So, how would you go about building this trust simply by landing page optimization? Here are a few ways that can help build user trust with your landing … [Read more...]

The Yahoo Bing Merger: Assessing Google VS. Bing SEO 2 Years Later

yahoo bing merger and seo

Yahoo Bing: A Meaningful Alternative for Search When the Yahoo Bing merger was announced in 2009, there was a great deal of speculation about how it would affect the world of online search. Most SEO professionals theorized that Google would retain its status as the foremost search engine, but that the combined forces of Yahoo and Bing … [Read more...]