Fair Trade Shop: Zodingdi


Zodingdi (previously Handloom Shop) began in direct response to the need for an outlet to sell goods produced by the disadvantaged in India.

Zodingdi Fair Trade ShopWe work in close partnership with the groups and organisations which help provide employment and education to those who need it most.

Zodingdi – Our Aims

* To promote fairly traded goods in order to provide a higher quality of life for underprivileged producers
* To ensure that everyone involved receives a fair price for their work
* To promote and preserve traditional crafts and skills
* To teach new crafts to the producers
* To provide an outlet for young artisans so that they can benefit from a more productive lifestyle.

At Zodingdi we buy directly from the charities and organisations working with the producers and we pay them in advance. We visit our suppliers at least once every year in order to maintain our relationships with them, to teach them new crafts and to assist with new designs.

All the goods we sell are made by hand, which makes each one unique.

Zodingdi Fair Trade Shop

Zodingdi – How It All Started

Nuni Randall was born in Mizoram, NE India. She clearly remembers a lesson in primary school in which she learned how much of a struggle life was for Indian farmers, and she grew up wondering how she could do something to help the poor in her country.

After completing her studies, Nuni spent some time as a secondary school teacher in the Solomon Islands before coming to England. Soon after her arrival in the UK she was contacted by some friends in India running a charity teaching life skills to disadvantaged people in New Delhi. They asked if Nuni could help them find buyers for the hand-embroidered bags they made, so she started to sell the bags to friends and neighbours. The following Christmas she went back to India where, quite by chance, she met several old friends involved with projects to help the disadvantaged. These events convinced Nuni to start a fair-trade business in order to give these producers a regular outlet for their products, and so Handloom Shop was born, which is now re launched as Zodingdi.

Zodingdi now works in partnership with several charities, women’s cooperatives and self-help groups in various parts of India. As well as selling their products, Zodingdi makes a point of visiting its partners at least once every year to spend time with them, to listen to their stories, to teach them new crafts and to assist with design ideas. Zodingdi ensures that the producers receive a fair price for their labour, leading to a better quality of life with access to education for their children, adult literacy classes, employment, etc.

Nuni says “I’ve always liked the idea of trading with poor producers, instead of giving them free money in the form of Aid. What I have learnt from my experiences in India and the Solomon Islands is that by trading with them, the producers not only learn to take responsibility for their lives, it also boosts their self confidence and helps them to become responsible citizens for their country. By making a conscious effort to buy fair-trade products, we can help make a difference. We can fight poverty by trading with them and buying their products.”


If you don't have integrity, you have nothing. You can't buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.
Henry Kravis

About Karen Maskall

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