I made a conscious choice of ethical

Abdul Founder of Sueka Heating and Lighting
I made a conscious choice to go it the way I felt ethical and just to my family

I moved over here from Germany with my family and joined a long time friend in business. We were three of us. The long time friend with whom I was actually more acquainted through emails than personal contact was accepted by the other two of us as the MD of the business we were in.

I made a conscious choice of- http://bit.ly/lG4EJL

— sukasol energy (@Sukasol) May 17, 2011

About Me: I’m just a modest someone who believes that everyone is good until proven otherwise. With that mindset, I go out everyday with a smile and ensure that I infect some else with that smiling warmth. I also run a business called Sueka Electro Heating Systems with which I reach out to people I would not otherwise reach. I believe in making positive difference in people’s lives in the way so many people have made positive difference in my life. I like to believe it takes more energy to be dishonest, discourteous, indecent and malicious than it would take to be good, honest, decent and charitable.

I loved the “ethos” of this guy so much that I considered him literally as a mentor. Outwardly he manifested such charm and seemed well read which I always admire. In fact you can easily dazzle me if you prove to be well read and knowledgeable.

Anyhow, a year into our business, when it came to walking the sweet talks of integrity, my friend failed miserably and tried to co-opt me into cheating the third partner – a 75 year old man who had poured all his savings and that of his wife into the business. I refused. And we fell apart. The business suffered. All three people involved suffered. As the youngest of the three and perhaps inexperienced due to my age, my own family suffered too. Litigations ensued and cost were high and painful for all sides. It reached a point where I looked at the issues dispassionately and decided to break from the mould of conflict. I forgave the old friend in my mind and moved forward. I flew back to Germany and met the manufacturer. He had been duped a container load by the old friend. The manufacturer was happy for me to trade under their own brand in the UK. They offered me all the necessary support I needed.

I decided to then move on and do my own ethical business. I had the benefit of being self-employed for most of my life. So I went away vowing to never compromise my basic values for cheap gains.

That’s how I came to do what I do. And I feel really happy when I go to sell my heaters to a family and come out feeling like a friend to them. I never apply pressure sales (in fact I don’t know how to survive with that attitude!).

Luckily for me, all the people that have joined me across the country are people of deep integrity, conviction with manifest belief in and fear of God.

People of such calibre know they’ll be accountable to a higher power somewhere if they do what is not right. And we’re bunch of successful salespeace (not salesforce) now. Obviously I can’t tell you our turnover but it certainly is keeping 14 people and their families well fed, sheltered and clothed.

So the word “ethical” is just oxygen to me.