When you think of the biggest name brands in the world today, one of the first things that will spring to mind is the company logo.
Whether the design is simple or complicated, a serious amount of time has been spent in creating a logo that will capture the target markets imagination. Everything from soft drink companies to computer games and food manufacturers will have a catchy logo that will become every person’s first point of reference with the brand. It is usually the first step in creating brand loyalty with a customer, and logos are something that has been used for centuries.
During the industrial revolution, manufacturing companies wanted their products to be easily identified, and the invention of the printing press helped to bring the logo to prominence, starting the trend that is still so important to brands to this day. But even in the ancient civilisations of Greece and Egypt, the logo was in use, with the Ancient Egyptians branding their livestock to distinguish them from other farmers.
Daley works with Stuart Morris to raise awareness of the importance of branding for businesses of all kinds. He enjoys writing about brand identity and various types of design.