The sheer amount of information that is available at the simple click of a mouse or tap of a key is overwhelmingly difficult to comprehend. Although online databases of information have opened up avenues to social networking and knowledge expansion to individuals all over the globe, it comes at the cost of parting with a portion of one’s privacy. Individuals’ actions, no matter how secure they may think their online settings are, are constantly being tracked and logged by advertisers, programmers, research analysts, etc. Using Internet behavior to target habits or consumer needs is an industry that has developed alongside this trend.
Is SEO an invasion of privacy or an exciting marketing tool?Find out at pledgingforchange.com/business/seo-a…
— I’m Write (@ImWrite1) July 5, 2012
SEO copywriting, for example, is a sector of search engine targeted journalism that has expanded greatly in recent years.
The purpose of this blog post is not to intimidate or frighten, but to expose and demystify the diminishing privacy trend, and show that this is simply the trajectory modern society has taken, and that with the few costs, come immense benefits.
Search engine optimization copywriting, or SEO copywriting, is an unknown term to most people, as it is still a small yet burgeoning industry. However, it is proving to be an exciting new realm of advertising and information distribution. The basic parameters of what optimizing copywriters do are to understand search engine behavior, and skillfully present persuasive information and visual stimuli for websites that then show up most prominently in searches.
Part and parcel of optimizing a webpage for greater search result prominence is choosing the correct keywords or phrases that individuals are most likely to use. However, understanding search engine behavior and capitalizing on this knowledge is only but a small part of what makes the SEO copywriting industry effective. Getting individuals to click on a link to take them to a webpage is more than pinpointing keywords, but rather providing something well written and intriguing that people will want to take the time to read. Clearly not every person will find the same material interesting, but it is the job of a SEO copywriter to provide interesting or persuasive enough material that will appeal to a segment of the population so the webpage experiences traffic.
— Karen Maskall(@kar3n2) July 2, 2012
To many, the tracking of online search history and behavior is a disturbing trend.
The fact is, however, that researching and targeting human behavior to turn individuals into consumers is as old of a practice as consumerism itself. Before targeting online privacy ‘invasion’, consider that every poster, billboard or television commercial has been designed for the sole purpose of stimulating a purchasing response in individuals. Advertising companies have long had psychologists and sociologists on staff to better streamline advertising in order to speak to recognized patterns of human behavior and thought. To many, this could be seen as manipulative, but every person who operates in any given capitalist society is complicit in these practices. Every dollar spent is a vote for the system that is now in place, and the practices that advertisers use. SEO copywriting is simply analyzing the new online realm of human behavior and streamlining articles and websites so they not only appeal to populations, but increase search exposure.
Every industry capitalizes on known patterns of human behavior to some extent, and this should not be seen as a negative or deceitful practice.
- banks count on ones need for financial security to maintain profit margins
- restaurants and bars track purchases and use this to determine ordering
- computer and game developers conduct surveys to determine gaming behavior
- and politicians regularly poll popular opinion in order to present the most flattering public face either during campaigns or while in office.
Understanding the wants, needs, and inclinations of a population for the advancement of an industry is simply recognized practice in modern society. The exciting aspect of SEO copywriting is that the purpose of understanding search engine behavior is only used to produce a better quality product (in this case, websites and articles that are of greater interest).
Technology has opened exciting pathways for individuals all around the world; more than ever before, information is becoming truly transnational and there is a notable dissolution of barriers to the flow of knowledge and interaction of peoples. Populations have taken a reduction in privacy as the needed cost of the immense benefits of opening a world of information and breadth of social interaction that has never before existed. An online presence creates a footprint that can and will likely be tracked for various purposes, but this is a needed and unavoidable part of the growing technologically globalizing effects of the internet and all its accompanying resources. SEO copywriting is but one sector that is emerging out of the rapid expansion of available information, making it easier to streamline ones searches to only the articles and web pages that are of interest to any particular individual.
With the intimidating breadth of information available, SEO copywriting is making it easier for individuals to search and locate pieces of information that best suit their wants and needs.
Rather than being an invasion of privacy, it is simply the next step in the globalizing trajectory of information availability. Individuals should always be cautious of what online footprint they leave, just as in any other social setting. However, all who utilize online resources have implicitly signed the social contract that makes ones online presence a publicly available entity.
Be critical, be aware, and be cautious, but most importantly, be grateful. Take advantage of all the targeted and personalized information that is available at the simple click of a mouse, which generations before have not had the pleasure of experiencing.
I’m Write produces high quality SEO copywriting for SEO firms, corporations and small business owners.