Giving back and doing good are just two of the reasons to include charitable donations in your business plan.
The third reason is that giving back has a way of getting the business into the limelight along with a noble cause. Business owners should be aware that charity donations can be part of an SEO strategy. If others are singing your business’ praises, you can utilize this fact as you maximize search engine optimization (SEO).
Reaching Your Audience Takes A Multi-Faceted Approach
With an emphasis on your charitable giving, your SEO strategy has a new and positive aspect that will bring more customers to you and allow you to continue your charitable giving in the future. It is a win-win for your business and for the charities that you support. If your business is successful, profitable and growing, you will be in a better position to increase your charitable giving.
Search engine optimization, the social medias, your website, and your internet presence are a complicated formula for success. Getting help with this formula and finding ways to make your name known, including through charitable giving, takes finesse and often professional help.
Search Engine Optimization
In order to get your business noticed by search engines, your business name needs to be trending. When you get buzz for your charitable giving, that is a plus for business. Their press releases, their newsletters, your press releases, your newsletters, blogs and more should be featuring your information as keywords. Any publication should include a link inviting their supporters and any other readers to your website. The positive nature of the information will make readers feel positive toward your business. Your message will be a positive one, counteracting the busy market and the constant bombardment of unwanted messages. Social medias will be intertwined, allowing you to reach thier audience.
Every press release or public notice of any kind on the internet can be made search engine worthy. The company should maximize search worthy keywords early in its blog, release or other web entry. A well-planned campaign based on the charitable gift should bring many people in contact with your product or company. The purpose of optimization is to maximize the number of hits in a short period of time. By doing this, you will increase your placement in the search engine.
Giving Back, Doing Good and Getting Noticed
Many charitable groups, from social work causes like the United Way and Red Cross to the Arts and Humanities such as the local orchestra, need financial help from businesses. Historically business that have a heart for giving are rewarded with a strong customer base. Giving to a charitable organization should be in your online newsletter, facebook or other social media, and your community’s online newsletters and news organizations. Every time you make your press release available, or when the charitable organization does, it should include inviting links to encourage customers to visit your website or your place of business.
Long Term Goals
You can make charitable giving part of your long term goals for your business. Perhaps in addition to a one time gift, you might want to make a smaller, monthly gift that you could blog and twitter about regularly. This would help your business to crossover to the charity’s audience as well as remind customers of your generous nature. Furthermore, you could enlist your employees in efforts to support the charity. This might be a well-publicized workday or participation in a charity walk or other event. Pictures, blogs, and links can all be used to get your name in front of the consumers that you target for your products.
Choosing Charitable Organizations To Support
Choosing among charitable organizations may be as simple as looking online. Some of the potential searches are: “donations 2011 inurl:.org” or “charity 2011 inurl:.org” and similar.
Also you can check which organizations have a strong web presence with blogs, a use of social media and so forth? If they have a good reputation and a visible online presence, then these charities are probably the right ones for you to target your funds to.
Charitable organizations nationwide are reporting a decline in giving. They desperately need your help, and, when you think of what it can do for you, it makes sense to reach out and give back.