A well-conceived, well-designed fundraising plan can make a significant difference for your organization in attracting the donations necessary to carry out your activities and reach your goals.
By creating a fundraising plan for your nonprofit or charity, you can often achieve better results and higher visibility for your group’s activities.
Here are 10 points to consider when designing your organization’s fundraising plan:
Involving volunteers and local businesses in your nonprofit or charitable activities is essential in order to establish solid connections between your group and the larger community. These connections, in turn, can lead to mutually beneficial relationships and increased funding for your organization.
Defining the goal
By establishing a specific financial goal for your fundraising efforts, you can better judge the success of your efforts and provide a sense of purpose for your group’s events and activities.
Whether planning a number of small events or a few large charity galas, it is necessary to prioritize your activities in order to ensure that the most important and effective fundraising events proceed smoothly.
It may seem obvious, but in order for your organization to continue its operations you must take in more than you spend. By ensuring that your fundraising ideas do not cost more than they create in donations, you can position your group more advantageously and provide for the future of your organization.
In general, it’s advisable to develop a fundraising plan that encompasses both short-term goals and long-term needs for your organization. By planning weeks, months and even years in advance, your fundraising strategy can provide financial stability as well as immediate monetary donations.
By aligning your group with other likeminded charities and nonprofit organizations, you can often create joint fundraising campaigns and events that can be beneficial to all involved. Sharing resources can help your group save money as well as building your public image in a positive way.
Opening lines of communication
First impressions are vitally important in fundraising. By putting your best foot forward when corresponding with potential donors through direct mail and other common methods, you can often create a better impression of your organization and attract larger donations for your cause. This means proofreading everything before it goes out the door.
Play to your strengths
Fundraising plans should be designed to take advantage of your organization’s strengths. The talents of volunteers and staff members can often provide the inspiration for new fundraising ideas.
In order to maintain donations and ensure sufficient funds for your group’s operations, you should have your next fundraising event or campaign in the planning stages as soon as the last concludes. This will ensure that you can build on the momentum you’ve created and increase donations for your organization.
Brainstorming sessions can help your group come up with new ideas to incorporate into your fundraising plan. Unique events are especially useful, since they can often attract media attention and further increase public awareness of your group and its activities.