Have you ever made a purchase of something you thought at first you might not need or might not want to subscribe to just because the special offer or the extra bonus you received was well worth the price you paid anyhow?  I did recently.

 

Irresistible special offers in your advertising can make the difference

A few months ago I received an offer from a leading charity. The mail I received focused almost entirely on the special offer with only a short mention of other benefits and of course the way my membership subscription would be put to good use. And the special offer for me was quite irresistible because I really did need it at at that time. The special offer on that particular promotion was an outdoor walking rucksack, which just a couple of weeks before I was thinking of buying anyhow. They even enhanced the offer by guaranteeing that I could unsubscribe at any time without any fixed commitment.

BINGO: they had hit the nail on the head with me and I duly became a subscriber to their charity with a monthly payment to them that I sill continue to make to this day and probably always will as the follow magazines continue to keep me enthralled and I know that my money is being put to good use.

Make an offer your prospects cant refuse in your advertising.

special offer idea

 

An irresistible offer is the number one reason why people buy something. When you dramatically improve your offer you dramatically increase the response to your advertising. Many small businesses don’t always include an offer in their advertising. This can be costly mistake because it often doesn’t provide a reason for prospective customers to respond. The best way to get a response to your advertising is to make an offer your prospects can’t refuse.

Think about what you want to achieve with your advertising offer.

Your initial offer doesn’t have to generate sales. It can generate leads or traffic to your business or website. An offer to generate leads or traffic requires you to develop another offer to convert those leads into customers. Developing two different offers is more work but it usually produces the maximum number of sales at the lowest cost per sale.

Developing your special offer

We’ve used the following 4 step procedure many times to create powerful offers. It’s simple and easy to follow. Even someone without special talent, skill or previous experience can use it to create a powerful offer.

There is a four step and very easy procedure to follow to create powerful offers. You don’t need skills or previous experience to follow this procedure. Just try thinking outside of the box a little and make it work for your special offer

1. Just select ONE product to focus on in your offer.  If you sell a variety of products or services select only one to feature in your offer.

2. Decide what specific action you want from prospects or customers who receive your offer. For example, do you want them to call or write to you for more information? Do you want them to visit your website? Do you want them to come into your store? Do you want them to call for an estimate?

3. Make a fantastic offer. Make it as attractive as you can afford. Combined discounts plus a bonus often generates more response than discounts alone. A discount plus a free bonus PLUS a money back guarantee will generate an even greater number of responses.

4. Calculate the profitability of your offer. Don’t forget to include the cost of advertising. A thin profit from your initial offer may be acceptable if you know it will generate repeat business. Otherwise, revise your offer.

Sometimes you can increase your profit and the benefit to your customer at the same time. Simply add a low- cost bonus item with high perceived value and increase the price to the level required to produce the profit you need.

Always include an offer in your advertising.

It’s the primary reason why people buy something. Use this simple 4 step procedure to develop your offer and watch how fast your sales and profits increase.

Why not list your special offers in our  Marketplace?

 
Image courtesy of digitalart FreeDigitalPhotos.net

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